Managing the Customer Experience: Turning Customers into Advocates
by Mr Shaun Smith,Joe Wheeler
ISBN 13: 9780273661955
Format: Paperback (272 pages) Publisher: Financial Times/ Prentice Hall Published: 04 Sep 2002
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Uncommon Practice: People Who Deliver a Great Brand Experience
by Mr Shaun Smith,Mr Andy Milligan
ISBN 13: 9780273659365
Format: Paperback (192 pages) Publisher: Financial Times/ Prentice Hall Published: 20 May 2002